Enterprise IT
Complex, multi-stakeholder sales cycles inside global vendor organisations.
About
Practical experience. Trusted advice. Sustainable growth.
For more than 30 years I've helped organisations grow, develop people and build high-performing commercial teams across Europe, the US, Africa and the Middle East.
Why I founded Connective
30+
years in commercial leadership
4
geographies: Europe, the US, Africa, the Middle East
I founded Connective Consulting Group because I believe businesses rarely struggle through lack of ambition, they struggle because growth eventually outpaces structure.
I've worked with entrepreneurial businesses as well as global technology organisations, giving me first-hand experience of the opportunities and challenges that come with growth. That range matters: the pressures facing a founder hiring their first sales manager and a vendor restructuring a multi-market channel are different in scale, but the underlying question is the same, does the structure match the ambition?
My role is to help leaders create the commercial foundations, leadership capability and clarity needed to move confidently into their next stage of growth.
My approach is collaborative, practical and tailored to each business. I don't believe in lengthy reports that sit on shelves. I believe in working alongside leadership teams to create realistic actions that deliver lasting value.
Where I've operated
A senior global sales leader's background, brought to your business
My experience spans established global organisations and high-growth environments, building new business ventures from the ground up, leading net-new sales motions on 100% software platforms and operating in AWS-native ecosystems. It combines strategic clarity with hands-on execution.
Networking
Route-to-market and channel execution in established technology markets.
Cybersecurity
Fast-moving markets where clear positioning decides the deal.
Cloud software platforms
Net-new sales motions on 100% software platforms, including AWS-native ecosystems.
What I believe
Four convictions behind every engagement
Every business is different.
Sustainable growth starts with strong leadership.
Practical action delivers better results than unnecessary complexity.
Trust, collaboration and accountability underpin long-term success.
Experience & perspective
The track record behind the advice
- 01Ten years operating as an entrepreneur in Spain
- 02Eighteen years with Cisco, based in the UK and South Africa equally, covering Africa and the Middle East
- 03Leadership roles across complex enterprise and high-growth environments
- 04Delivery across enterprise technology, networking, cybersecurity and cloud-based software
- 05Qualified ORSC Practitioner, member of the International Coaching Federation, and Trustee of the School of Oriental and African Studies, University of London
This combination of entrepreneurial ownership and enterprise leadership gives me a dual commercial perspective, I understand both what keeps business owners focused and how large organisations operate across diverse markets.
Network
Extended expertise when needed
Where engagements require broader or deeper transformation, I work with a trusted network of senior consultants specialising in go-to-market strategy, organisational change and complex sales transformation, ensuring the right expertise is applied without compromising delivery focus.
Who I work with
Two kinds of business, one way of working
Enterprise
IT vendors, partners and global sales organisations carrying complex targets across multiple markets.
Growing Businesses
Founder-led and growing businesses building commercial foundations and confident managers.
Let's start the conversation
Our first conversation is simply an opportunity to understand your business, your ambitions and your challenges. If I believe I can genuinely add value, we'll discuss what that could look like. If not, I'll tell you honestly.